Email marketing is a direct marketing channel that allows your business to share new products, services, sales, and updates with clients on your contact list. Email marketing focuses on consent, segmentation and personalization. In the long run, a well-designed email marketing strategy not only drives sales, but also helps build a community around your brand.
What do you need to do to start with email marketing? What do you want to use email marketing for? What do you want to achieve with it? And how does email marketing fit into your marketing mix? We can help you with this!
Email marketing campaigns can be personalized to a greater extent than social media campaigns. Subsequently, the costs are considerably lower than with other channels, especially considering the reach and conversion rate of email marketing.
One of the most important choices is the right email marketing software, with which you can send email campaigns to people in the database. When choosing email marketing software, the options for building templates, data availability and the option for setting up automatic funnels are important. We help you set up MailChimp or LaPosta email marketing software and build the right templates for your newsletters. With strong content and the right landing pages, we help you make your email marketing a success!
Why Email Marketing?
Your readers are already interested
The big advantage of email marketing is that you reach a group of people who have already shown interest in your product or service. They volunteered and want to hear from you!
Personal and tailor-made
It is very easy to send your target audience tailor-made messages through email marketing. This way, you give your readers exactly the information they want.
Measurable
You can measure exactly how successful your campaign is. You can see whether your emails have been read, whether your links have been clicked on and what the recipient of your email has done on your website.
With this information you determine what your target audience finds interesting and you can tailor your campaign even better on the needs of your readers.
Email Funnel
It offers a structured way to guide potential customers in their customer journey, from an initial introduction to the moment of conversion. By communicating strategically and personally, you can significantly increase engagement and conversion with the help of an email funnel.