Social media marketing is promoting your company via social media. This can be done by posting messages, placing advertisements and performing engagement.

Well-known social media channels are Facebook, Instagram, LinkedIn and Tiktok. Social media channels are large, but also very competitive; everyone wants attention there. Each channel has its own advantages and offers different options. But which channel is most suitable for your company?

How can we help you?

1. We define your specific target group(s)
We do this by creating buyer personas. This provides insight into which channels you can best use.

2. We develop a content & communication plan
We develop the right content, determine the right channels and plan the communication. Powerful content is crucial for success, but you have to know how to use it. With our experience, we can help you by publishing your content on the right channel and in the right way. Content that attracts the right clients.

3. We place your content through posts and advertisements
Organic social media marketing is the free sharing of powerful content on your channels. These messages are seen, liked and shared by the users who actually follow your channels
Social media advertising is the sponsoring of posts, or the placing of paid advertisements on Facebook, LinkedIn, Tik Tok and Instagram. With this you target your target group and reach users who are not yet in your network.

Which of the two should you use? That depends entirely on your objectives. Often a combination is most suitable, but we would like to talk to you to look at your options.

4. We support you with Social Engagement
Apart from social media campaigns, social media without social engagement is just media. People do not use social networks for a one-way experience. They look for connections - with people and with brands.

Organic reach has been declining on almost every social media channel in recent years. Accounts with greater involvement with their target groups are the least affected by this. Your customers also expect you to be involved, especially when it comes to offering services. Social media is the number one choice for customer service and engagement.

With social engagement, you build relationships and learn from your audience and community how to improve their experience. We help you with your social engagement.

Want to know what this means for your business?